Subject
Applies to: Admin/Branch Manager
Purpose: Provide Branch Managers with guidance on understanding and addressing low contact rates
Location in Ricochet: N/A
Description
The instructions in this article require Branch Manager permission or above
This article explains common causes of low contact rates in CRM calling and offers steps for improvement.
Resolution
Low contact rates are a common challenge in CRM and lead management industries. They occur when agents are unable to successfully connect with leads despite consistent dialing efforts. Several factors can contribute to low contact rates, including poor lead quality, inaccurate data, calling at non-optimal times, or carriers flagging numbers due to poor calling patterns.
To improve contact rates, Branch Managers should ensure that agents follow best practices such as maintaining consistent numbers, avoiding risky calling behaviors, leaving voicemails when appropriate, and using stable internet connections to reduce call drops. Regular audits of call dispositioning and agent training can also help improve accuracy and performance.
Please create a ticket so our support team can review your contact rates and search for points of improvement.
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